As a consultant specializing in user research, studying how users interact with Web and mobile resources, I wish I could give my clients a short contract to sign promising that if they work with me, they will definitely incorporate usability into their project. They will listen to my suggestions and they will follow through with all the recommendations offered that make their product easier for users to use. In reality, if I were to actually suggest this, I would not have much success but rather would be seen as a crazily idealistic usability specialist. Likely, I wouldn’t even get to work on the project at all.

See full article: Lebson, Cory. “Making Usability a Priority: Advocating for the Value of User Research (PDF).“ Intercom Magazine (October 2012).