Intercom Magazine – Making Usability a Priority: Advocating for the Value of User Research

By Cory Lebson|2020-12-04T09:08:43-05:00October 1st, 2012|Advocating for UX, Posted elsewhere, Project Management, Publication, User Research|

As a consultant specializing in user research, studying how users interact with Web and mobile resources, I wish I could give my clients a short contract to sign promising that if they work with me, they will definitely incorporate usability into their project. They will listen to my suggestions and they will follow through with all the recommendations offered that make their product easier for users to use. In reality, if I were to actually suggest this, I would not have much success but rather would be seen as a crazily idealistic usability specialist. Likely, I wouldn’t even get to work on the project at all.

See full article: Lebson, Cory. “Making Usability a Priority: Advocating for the Value of User Research (PDF).“ Intercom Magazine (October 2012).

About the Author: Cory Lebson

Cory Lebson has been a user experience consultant for over 20 years and is the Principal and Owner of Lebsontech LLC. Lebsontech is focused on user research and evaluation, user experience strategy and UX training. Cory is the author of The UX Careers Handbook and is a LinkedIn Learning instructor. Cory also speaks frequently on topics related to UX career development, user experience, user research, information architecture, and accessibility. He has been featured on the radio and has also published a number of articles in a variety of professional publications. Cory has an MBA in marketing and technology management, as well as an MA in sociology and a BS in psychology. Cory is a past president of the User Experience Professionals Association (UXPA) International and is also a past president of the UXPA DC Chapter.