While “white-labeling” has been associated most commonly with limited-edition musical recordings, it has also come to refer to a situation where a product or service is provided to a company and that company then sells that product or service under their own brand. For a UX freelancer, this means simultaneously maintaining a personal identity as a freelancer, while adopting the appearance of that prime contractor’s brand to an end-client in order to sub-contract a project. This could, for example, require the use of the prime contractor’s email system when emailing the end-client and perhaps even involve prime contractor-branded business cards at meetings.
Many UX freelancers hesitate to “white-label” their services, fearing that the lack of direct recognition from an end-client will have a negative impact on their ability to advance their career. Yet there are a number of advantages to being that man or woman behind the curtain helping other companies provide services they’d otherwise be unable to offer (either at all or in a scalable fashion).
See full article: Lebson, Cory. “Go Ahead, White-Label Your Services.” UX Magazine, Article No. 1275. (July 18, 2014).
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